Sportradar is a market leading provider of live sports info & services, operating at the interface between sports and entertainment. The company covers the entire value chain of collecting, processing, marketing and monitoring of sports-related live data as well as sports related services.
These services are delivered across five business segments:
- Content: Via the brands “Scoreradar” and “SportsData”, live sports information and content solutions are provided to media and online customers around the globe
- Betting: Via the brand “Betradar”, bookmakers and state lotteries in Europe, Asia and Africa are served with betting related live data and odds services
- Gaming: Bookmakers are also provided with innovative gaming solutions
- Streaming: For retail and online bookmakers, the company generates and distributes live streaming content
- Security: In partnership with sports federations and government authorities, Sportradar further analyzes international betting markets to detect fraudulent behavior
In addition, the company is constantly innovating and launching new products and services to create and support new market trends. Sportradar is headquartered in St. Gallen, Switzerland, and serves customers in 74 countries. Sportradar was founded by Carsten Koerl together with two co-founders in 2003.
Market trends and drivers
Sportradar's underlying market is the market for sports data and sports betting, including pre-match and live betting. Sports data market growth is outpacing GDP growth driven by increased data usage and demand for enhanced content. Online and live betting as well as the newly developing market for mobile betting are expected to outgrow the overall betting market and to continue growing at double digit rates. In addition, there is an increasing demand of outsourcing services across the customer value chain. Liberalization of new markets provide further growth opportunities.
EQT's investment in Sportradar is primarily intended to finance new projects and further organic and acquisitive growth. The investment rationale was based on Sportradar's large underlying market with a strong growth in the online and live as well as mobile segment, its market leading position and excellent ties with sports federations, regulatory authorities and law enforcement agencies. Sportradar’s market segment also has strong barriers to entry and further consolidation potential. The business plan includes the continued transformation from a data supplier to a comprehensive service and solutions supplier to tap into the increasing outsourcing trend, increasing penetration among existing customers as well as further expansion into adjacent customer segments.