EQT III bought Plantasjen ASA in 2001.
Plantasjen, the leading garden superstore chain in the Nordic region, provides a wide assortment covering the customers’ entire need for garden and terrace products as well as decorative flowers and in-house plants. Plantasjen’s outlets are based on a well-established concept that focuses on customer experience, easy access, high capacity and competitive prices.
In 2007 EQT III sold Plantasjen to Apax.
Key events during EQT's ownership
- Acquisition of largest Swedish competitor (Växus)
- Successfully rebranded and converted Växus stores to the Plantasjen concept
- Continued expansion with new store openings, more than doubling number of stores
- Driving Nordic roll out by entering Finland