Vertu

EQT VI acquired VERTU, the pioneer of luxury mobile phones, in a carve-out transaction from Nokia in Oct 2012.

During EQT VI’s ownership, VERTU has transferred the Company’s operating system from Symbian to Google’s Android, launched a range of new devices that are industry leading both from a design and technology point of view, and made substantial investment in go-to-market approach to step change customer experience. This renewed customer centric strategy has resulted in a successful improvement of VERTU's luxury brand positioning.

In October 2015 EQT VI completed the sale of VERTU to a group of international private investors.

Key events during EQT's ownership

  • VERTU’s operating systems was transferred from Symbian to Google’s Android
  • VERTU launched a full range of new devices that are industry leading both from a design and technology point of view
  • Significant investments were made to VERTU’s go-to-market approach
  • Customer experience and engagement was improved with the introduction of new services
  • eCommerce platform was launched